008: Marketing innovative technology in education with Katherine Massey, Director of Marketing and Development, Sherborne Girls

All independent schools have accelerated their use of technology in delivering education since the start of the COVID-19 pandemic. This presents private school marketers with opportunities to showcase creative uses of technology. However, it also presents challenges for schools seeking to differentiate themselves from competitors.Sherborne Girls had started fully integrating technology into their educational philosophy and practice before the pandemic hit. They continue to innovate in deliver...