022: Spark! Social marketing for schools

In this episode, I explore how social marketing, the application of commercial marketing techniques to influence behaviours in ways which benefit communities of people, can give us a different perspective on our work in independent schools. Specifically, I outline how this might be applied to the area of alumni relations and fundraising within education.Based on the quantitative and qualitative research I undertook for my MBA, this episode explores fresh ideas that schools and universities ca...