024: Master the flexible feasibility study

In this episode, I examine how the flexible feasibility study can be critical to the success of a fundraising campaign. I explore the challenges you may face in justifying the budget for a feasibility study, the advantages of using a consultant, but how, by adopting the 'flexible' feasibility study, development offices often have the capability to do some of this work themselves.Firstly, I unpack the two key components of a feasibility study: the assessment of the internal readiness of the or...