043: Strategic fundraising: 5 essential steps

In this episode I focus on strategic fundraising and outline five essential steps to help you make sure your day-to-day work in a fundraising office has a strategic foundation, is guided by an effective plan and is leading towards a positive outcome. Firstly, you need to identify the transformation you are seeking to make through your fundraising. A successful fundraising strategy will generate agreement between your senior team, your head and your governors about which fundraising proj...