046: Using LinkedIn to reach your perfect people with Karen Yankovich

In this episode I talk with Karen Yankovich, host of the 'Good Girls Get Rich' podcast and an expert in relationship marketing focusing on the use of LinkedIn. Through our conversation, we primarily discuss the use of LinkedIn by school fundraisers who are seeking to develop personal relationships with potential major donors. However, all of Karen's tips are equally helpful for others across a range of school activities. Firstly, we discuss how you can create a magnetic profile to build credi...