147: Mastering SWOT

SWOT is a critical strategy analysis tool. It encourages high-quality strategic thinking which results in decisions being made and action taken.But SWOT is often misunderstood. Having sailed through the internal Strengths and Weaknesses, people often continue to consider the Opportunities and Threats through an internal lens. However, it's critical that you consider these from an external point of view: looking for external trends that act as opportunities and threats.Take a listen to this es...