Ep 06 - Rebranding a Manufacturing Company with Henry Langston (Ocean Insight)
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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Matt and MJ talk with Henry Langston, Chief Commercial Officer at Ocean Insight, about executing a brand overhaul at your industrial company. We talk with Henry about where the best place to focus your energy is, why alignment is key and how to get it, accommodating diverse opinions and feedback, and how making tough decision like changing agencies are necessary to get a lasting result.
