Ep 101 - Dust off that origin story and give it an upgrade. Your sales team will thank you.
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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Hey you! Yeah you, marketing manager at that industrial company that's been in business since 1976. When's the last time someone at your company put real thought in to the story you're telling? We're willing to bet it was a long time ago. In this episode, we make the argument for dusting off that origin story and giving it an upgrade. Your sales team will thank you.
