Ep 103 - Marketing Industrial Tech to Early Adopters w/ Nick Wassenberg (Fulcrum)
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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Fulcrum is on a mission to change how manufacturing gets done, especially for SMB's. As VP of Marketing at Fulcrum, Nick Wassenberg is encouraging his team to approach this mission through a very particular lens: how might we cater to the early adopters? In this episode, we dive into the mind of an early adopter in the manufacturing world and discuss some of the tactics that have been working for Nick and his team.
