Ep 18 - How We Launched A New Product in 3 Days with Rob Stark (Fortress Interlocks)
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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When COVID-19 started really impacting manufacturing businesses, Fortress Interlocks was ready to rise to the challenge. In just 3 days, they completely re-positioned their product offering as an automated solution for checking employee temperatures. They created the messaging, built a website, and started promoting their solutions. In the weeks since, they have achieved over 100% ROI on their initial investment and started selling to several key accounts they previously had no relationship with. Learn how they pulled it all off in this episode with Rob Stark - President of Fortress USA and former Director of Product Management.
