Ep. 19 - How to Topple Industrial Goliaths with Ashley Levesque (Soft Robotics)
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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Ashley Levesque, Senior Marketing Manager for Soft Robotics, joins MJ and Matt to talk about being a challenger brand, using humor in your marketing, differentiating yourself from the status quo, and how she built a startup industrial marketing program from the ground up - without a marketing background.
