Ep 23 - Inside An Industrial Giant's Product Marketing Transformation with Ivan Paredes (Bosch Technologies)
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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In this episode, we go inside Bosch's transformation from product focused to customer focused, five years in the making. How did the organization change its structure, processes, and goals to prioritize customer needs? It was no easy feat for this industrial giant with a market cap over $300B. Ivan Paredes, Head of Product Marketing for Latin America, has been with the company throughout. He shares the challenges and wins, emphasizing the company's change in perspective and how they achieved buy in at scale.
