Ep 26 - What 17,000 Experiments Say About Conversion Rates w/ Khalid Saleh (Invesp)
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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Kahlid Saleh, CEO of Invesp, drops by the show to talk with Matt and Korina about Conversion Rate Optimization for B2B companies. Khalid discusses the importance of testing BIG ideas, common A/B testing mistakes, the myth of growth hacking, and "settles" the debate of chat bots vs. forms.
