Ep 33 - Crushing Your Next Case Study w/ Joel Klettke (Case Study Buddy)
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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Case studies and marketers in the manufacturing space have a love/hate relationship. We love to get them, but too often find ourselves not in love with the end result. But what if the success of your case study had more to do with preparation than the actual interview? Matt and MJ talked with Joel Klettke, who outlines an absolutely masterful method for designing the perfect industrial case study. He walks through identifying candidates to designing the right questions to the proper Case Study format and finally proves that you can even make an impactful Case Study from the dreaded "anonymous" customer. This is 41 minutes of pure gold. Grab your notebook.
