Ep 36 - Playing Offense vs. Defense in Marketing w/ Jen Hartmann (John Deere)
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
Categorías:
Jen Hartmann, Director of Social Media and Public Relations for John Deere, joins Matt & MJ to discuss John Deere's approach to social media and public relations and how they play offense and defense using both programs. She discusses cultivating media relationships, structuring your social media strategy around active listening, organic vs. paid social activities, and how John Deere activates (and observes) their users across channels.
