Ep 37 - The Winding Road from Industrial Sales to SaaS CMO w/ Dave Karr (Klyck.io)
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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Dave Karr joins MJ and Matt to talk his career journey and advising industrial marketers on sales enablement and executive buy-in. Dave recounts his transition from sales at GE to overhauling the marketing program at regional juggernaut Mayer Electric, and then making the switch to nimble SaaS startup Klyck. He also talks professional development, owning the voice of customer, and casting vision in the key areas within an organization.
