Ep 45 - Setting Expectations in Your Marketing Strategy & Tactics
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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Matt and MJ discuss expectation setting and managing up to your executive team when setting off ambitious new marketing strategy. They also discuss whether Clubhouse has any relevance in the manufacturing space (hint, it does) and roll off excerpts from Building a Storybrand and Obviously Awesome they find useful for positioning your product in the market.
