Ep 51 - A Crash Course in IoT for Hardware Companies with Daniel Elizalde (danielelizalde.com)
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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MJ is joined by Daniel Elizalde, an IoT Product Coach and lecturer at Stanford University. Daniel shares some of his experience launching IoT products, including an energy storage product with a two sided marketplace. We discuss the role of business models, how to get customer sensing right, and why some companies kill products even after acquiring 10 paid customers.
