Ep 52 - Why This Heavy Equipment Manufacturer Decided to Get Serious About Sales Enablement with Daniel Friedman (Eagle Crusher)
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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Join us for the 1 year anniversary of the Industrial Marketing Show! On episode 52, we welcome Dan Friedman, the VP of Marketing at Eagle Crusher. We explored their recent implementation of BAM! Sales for managing distributor and sales enablement material. For Eagle Crusher, getting the right product information to their customers is critical. How did they select a platform to help get the job done? And what was the implementation like? Can you really align sales and marketing on the same tool? Stream the episode to find out. BAM! Sales: https://bamsales.io/ Eagle Crusher: https://eaglecrusher.com/
