Ep 57 - Breaking Down Industrial Unit Economics
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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Matt and MJ discuss the unit economics in the manufacturing sector and how understanding them from a marketing context can influence decision making. They talk recurring revenue, residual revenue, CapEx, OpEx, and margins, and how each impact how you can go to market. They also give tips on how to best acquire that information to get a holistic view of the business cost drivers and where marketing fits in.
