Ep 60 - Using the SDR Function to Drive Industrial Growth w/ John Weiler (Path Robotics)
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
Categorías:
John Weiler of Path Robotics joins Matt and MJ to talk about how Path Robotics uses the SDR function. He discusses tech stack, cold prospecting engineers, prospecting sequences, setting up his team for success, why not focusing on features and benefits is leading them to win, and how industrial companies can do without a technical SDR and achieve major success. He also talks about his winding road from college dropout and entrepreneur to first time sales leader at a manufacturing company with no manufacturing experience. The Industrial Marketing Show is brought to you by BAM! Sales Enablement. Book a demo and see how BAM! can centrally locate your marketing collateral at bamsales.io.
