Ep 64 - Creating Newsletters Worth Consuming w/ Ashley Guttuso (Simple Focus)
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
Categorías:
Ashley Guttuso, Director of Marketing at Simple Focus, joins Matt and MJ to talk the newsletter in industrial marketing. She discusses best practices when launching a newsletter program, expectations, the traps you MUST avoid for an effective newsletter, and the pros and cons between curating and creating your newsletter. She also discusses KPIs around newsletters and selling the newsletter to your executives as a content play when they may be skeptical.
