Ep 67 - Industrial Sales Pages that Sell w/ James Laurain
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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James Laurain joins Matt and MJ to discuss how to flip the product page on it's head. He discusses how to approach the product page like a sales letter, an ideal framework to writing a sales page, why industrial companies are so obsessed with features (and why that's wrong), writing about benefits and making them stand out, and how to inject humor and pattern disruption into your copywriting. Follow James on LinkedIn here.
