Ep 70 - Drafting The Perfect Industrial Marketing Department
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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Matt and MJ discuss the ideal marketing department and “draft” their first, second, and third hires. They also discuss how the approach changes if Product fell under marketing or if marketing was a separate department entirely. They also talk about the pros and cons of outsourcing functions like content, ops, and demand gen instead of hiring and developing in-house.
