Ep 71 - Speaking the Language of Leadership
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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Matt and MJ discuss key terms and topics that will interest your leadership when talking your marketing program. In particular the go into aspects of revenue, cash, margins, inventory, and customer insights. They also touch on how to frame these topics within your marketing program to impact these key variables and how to talk about marketing's impact on these.
