Ep 73 - Breaking Down YouTube Ads for Industrial Marketing
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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Matt and MJ walkthrough YouTube Ads soup to nuts. They cover targeting principles, budgeting, how to vary your ad groups to maximize coverage, and the easy traps to avoid around demographic and channel targeting. They also discuss making the YouTube Ads case to leadership and the kind of content that is impactful when using YouTube ads.
