Ep 76 - Reflecting on the Future of Trade Shows
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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Matt rides solo this week and recounts his experience at FABTECH in Chicago during last week. He discusses which companies did well, which companies did not, why, and what marketers can learn from trade shows in the post-COVID world in his opinion to thrive with them as part of the marketing mix.
