Ep 77 - The Ideal Google Analytics Setup for Industrial Marketing
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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Matt and MJ walkthrough an ideal Google Analytics setup and how to analyze within GA appropriately. They talk about filtering views, goal setup, the Acquisitions menu, connecting other Google products and why it's so important, and how the Multi-Channel Conversions tool is useful for explaining the buyer's journey for your executives.
