Ep 78 - Kill Industrial Buzzwords from Your Website and Transform Your Messaging
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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Matt and MJ touch on classic industrial buzzword traps to avoid at all costs that they see all too often and why they don't resonate with your audience. They then introduce two different use cases: one "bottom up" and one "top down" approach to transform your bland website copy and messaging into something more action-oriented and compelling.
