Ep 79 - Why Aren't Industrial Executives Using Social Media More For Their Business?
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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Matt and MJ discuss the reasons why industrial executives are still not leveraging LinkedIn or other social media channels the way they could. They talk through each of the objections they commonly see, how marketers could work with their executive teams to develop an organic though leadership strategy, and ways to sell the program to the executive level around their selfish benefits.
