Ep 80 - Reimagining How Your Market Perceives You w/ Johanna Lidgren (Kawasaki Robotics)
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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Matt talks with Johanna Lidgren of Kawasaki Robotics to talk about navigating a massive rebrand for Kawasaki. She discusses vetting an agency, what outside perspective gave the company, why they went away from the classic industrial buzzword language, approaching a rebrand as a challenger brand, and making the jump from Marketing Specialist to Marketing Manager.
