Ep 81 - Zero to One Content Marketing
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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Matt and MJ talk about starting your content program for zero. The begin by determining what you should audit, how your findings and positioning and segmentation can and should guide your decision-making, mediums that are not worth pursuing at the outset, and content types that are harder now than they were 12 months ago and what you can do about it.
