Ep 83 - A Sneaky Content Play for Regulated Markets with Eve Edwards (Fortress Safety)
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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This is a must listen episode if you sell into regulated markets. Matt + MJ are joined by Eve Edwards, Head of Machinery Safety - Europe at Fortress Safety. Eve breaks down the integrated content strategy they're using to dominate LinkedIn organic and win business with dream accounts. Spoiler alert - it all started with paid online training courses. Plus - how Fortress is using LinkedIn polls for good instead of evil.
