Ep 84 - Instagram is an uphill battle, but you can still be early to TikTok with Todd Clouser (Refine Labs)
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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In 2014, a few early movers (including some savvy industrial companies) built huge followings on Instagram. When the rest of the pack tried to get in, it was a lot tougher. Is the same thing happening on TikTok in 2021? And if so, how can you be early this time? Todd Clouser is one of the few people that has *already* gone viral on TikTok on behalf of an industrial company. He joined us to talk about: What's the opportunity for industrial companies on TikTok? How to get started with TikTok Personal pages vs. company pages How to leverage the comments How to think about TikTok ads and sponsorships
