Ep 91 - Pragmatic attribution for manufacturers
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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Attribution is full of traps. If you measure the wrong things, you incentivize the wrong marketing tactics. There's lots of talk of attribution in the B2B software world. But what about for industrial companies? Should you measure the same things as a software company? Matt & MJ break down attribution and share tips for measurement and reporting in an industrial context.
