Ep 96 - Setting up CRM right the first time
The Industrial Marketing Show - Un pódcast de MJ Peters & Matthew Sciannella
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Setting up your CRM right the first time will save you a lot of headaches down the road. Matt breaks down key areas to pay attention to, as you set up CRM and MJ chimes in with a few observations from the segmentation & product marketing perspective. Later in the show, MJ breaks down messaging pyramids, a useful tool for organizing early messaging and customer research, especially in a new role.
