How Disclosing Advertising Spending Can Reduce Investor Uncertainty and Enhance Firm Valuation
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When it comes to the disclosure of advertising spend, transparency is key. Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221123013 Read the text of this episode here: https://www.ama.org/2022/09/20/how-disclosing-advertising-spending-can-reduce-investor-and-analyst-uncertainty-and-possibly-enhance-firms-valuation/ Reference: Sungkyun Moon, Kapil Tuli, and Anirban Mukherjee, "Does Disclosure of Advertising Spending Help Investors and Analysts?" Journal of Marketing. doi:10.1177/00222429221123013 Narrator and Producer: Marissa Lambert The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
