Copywriting: it’s more important than you think

Vikki Ross, Dave Harland, and Eddie Schleyner took to the TMM stage and what followed was an awe-inspiring, fist-pump-inducing, loud-whooping-filled session. We laughed, we cried, we gave standing ovations (no, really) as these three wordsmiths explained: 😂 Why it’s far better to be funny than forgettable 🤖 Why human creativity will trump AI chatbots every time 👃 Why the best copywriters are infinitely curious/nosy You really don’t want to miss the replay of this one