The No-Lose Social Media Strategy That Engages + Converts with Melissa of Woods and Wool

If you've been around Merriweather council a little while you know I have a serious love/ hate relationship with Instagram.   Whenever I speak to someone who leans more on the love for Instagram side than the hate, I feel a bit newly inspired to give Instagram it's due. And I think you might feel the same way after this interview with Melissa of Woods and Wool.   About a year ago - probably about the same time Instagram rolled out their Collections feature, I added one of Melissa Fischer's posts to a collection called "podcast."   I'm thrilled that finally this little wish of mine to have her on the show has come to fruition. Not just for me, but for you as well.   Melissa is the crochet designer behind Woods and Wool, a super fantastic and brilliant business she has built up over time using multiple tools, primarily Instagram. The way Melissa uses Instagram to engage her audience and build her business is something I've admired for a long time. You guys, her engagement is through the roof, her feed is gorgeous, she goes live, she does stories ... she's doing it all! And she's doing it so so well.   Melissa caught my attention on Instagram well over a year ago now, and more importantly, she's held on to it! Melissa is such an amazing example of so many different things that I think and know are important to cultivate when it comes to social media, specifically Instagram. I asked her to be a guest on the show because her example is one I think we can all learn from. Full Show Notes >> http://merriweathercouncilblog.com/74 For more free handmade business advice, visit merriweathercouncilblog.com/podcast