🔮 Back to the future: How pre-2016 UA strategies prepare us for a post-IDFA world 🤖

There’s speculation and worry about what marketing will look like in a post-IDFA world - especially since laser-focused targeting of high-value users on platforms like Facebook has been so incredibly successful. But there is no reason that the future should be entirely gloomy without this ability to laser-target users. We’ve all been in a world without hyper-targeting; we just have to look back to lessons from the past to see what the future might look like. KEY HIGHLIGHTS 💰 Why we are ...