馃 iOS 15: No more self-attributing networks (SANs): how SKAdNetwork will allow more objective campaign measurement soon 馃敩
The Mobile User Acquisition Show - Un p贸dcast de Shamanth Rao
Categor铆as:
A big change that鈥檚 coming to SKAdNetwork with iOS 15 is one that鈥檚 under-the-hood - and it鈥檚 significant because it addresses a big shortcoming of SKAdNetwork right now by allowing apples-to-apples comparison between all networks - including Facebook, Google and other SANs.In today鈥檚 episode we explain the mechanics of how things work now, how they鈥檝e shifted from the way they used to - and why it is a huge deal for advertisers.Highlights馃拵 How attribution for SANs have worked until now - wit...
