S21 E2: The Future of Brands Will Be Communal (Marcus Collins)
The Next Big Idea Daily - Un pódcast de Next Big Idea Club
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Welcome back to our week-long masterclass with marketing magician Marcus Collins. He ran digital strategy for Beyoncé; teaches at the Ross School of Business, University of Michigan; serves as chief strategy officer at Wieden+Kennedy; and wrote a great book called "For the Culture." Today, he explains why he thinks the brands that'll succeed in the future will make consumers feel like they're part of a community.
