Skill #24: Finding Your Content DNA

📣 Special announcement: The Not-Boring Tech Writer team (Kate and Chad) will be at Write the Docs Portland in May. Thanks to KnowledgeOwl's sponsorship, they’ll be wearing KnowledgeOwl and The Not-Boring Tech Writer t-shirts and giving out The Not-Boring Tech Writer stickers. If you're attending WTD Portland this year, please say hi to Kate and Chad, let them know what you think of the show, and swing by the conference swag table to grab some free stickers so you can flaunt your not-boring tech writer status with the world!_____________________________________________John Espirian—technical copywriter and author of the soon-to-be-released book Content DNA—describes content DNA as the "shape" of your brand and then using the power of consistency and congruence to create content that gets remembered and acted on.As technical communicators, the content DNA could take several forms: a freelance technical writer could use their content DNA to own their niche; a content marketer could discover their employer’s content DNA to create compelling, sales-boosting content. In this episode, John shares how you can find your own content DNA, including:how to find your niche as a writerhow to market that niche to prospective clientshow to use your niche to win big clientsShow Notes: John on TwitterJohn on LinkedInContent DNA by John EspirianPen Portraits by John EspirianCreating a Human Connection in Your DocumentationBranding Your Work