252: Is ROAS The Gold Standard of Google Ads?
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing - Un pódcast de Chris Schaeffer, Certified Google Ads Specialist - Lunes
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Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:We’re back! The guys are back in action after a week of bad weather. Chris and Jason start off the show looking at the new Google Partners update. Then they share what they’re seeing so far from the phrase match and broad match modified update. And then they do a deep dive on return on ad spend (ROAS) and determine if it truly is the gold sta...
