254: Comparing Google Shopping Ads To Google Search Ads
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing - Un pódcast de Chris Schaeffer, Certified Google Ads Specialist - Lunes
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Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week we compare Google Shopping Ads to Google Search Ads and we cover three important areas to consider when starting a Shopping campaign: cost per click, bidding, and campaign optimization. We look at these three areas in relation to a shopping campaign and we compare and contrast the differences to a traditional search campaign. We hop...
