#83: Rich Routman - CEO, The Sporting News | Raising $15M to Modernize a Sports Media Brand Founded in 1886
The Profluence Pod 🌐 - Un pódcast de Andrew Petcash
The Sporting News (TSN) was founded in 1886 as a weekly newspaper. They recently raised $15M to expand into commerce beyond just digital ads. LTV > CPM. Before TSN, Rich Routman was the President and CRO of Minute Media helping them raise millions of dollars and become a 10-figure company. The Sporting News acquired a sports betting company earlier this year and plans to continue building on top of their media. Chapters: (01:55) Learnings from Minute Media (05:50) Why he joined The Sporting News (10:05) Digital media landscape (14:40) Sports betting and AI’s impact (20:45) Sports trends to watch . Rich Routman: Website: https://www.sportingnews.com/us LinkedIn: https://www.linkedin.com/in/rich-routman-497a5b/ . Andrew Petcash: 🏠 Website: https://profluence.com 🎙 Podcast: https://profluence.com/podcasts/ 🐣 Twitter: https://twitter.com/andrewpetcash 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening! Hit the “follow” button to stay up to date on new podcasts.
