Unlock Your Business's Growth Potential With Amazon's Market Analysis Tools

In this episode, Michael and Mansour Norouzi of Incrementum Digital discuss how to measure a business's growth and what to consider when analyzing Amazon market share. They emphasize the importance of looking at demand when measuring growth and how to avoid prejudging a situation. They also talk about how Amazon has been releasing first-party market analysis tools, such as the Product Opportunity Explorer, Search Query Performance, and Brand Analytics to give more insight into the market. They share tips on how to best use these tools and the value they provide.  We’ll see you in The PPC Den!  🦡 Highlights 00:00 Interview with Mansour from Incrementum Digital  01:23 Intro  03:14 Impact of First-Party Data on PPC Performance with Badger Nation  05:23 Market Analysis Tools for Amazon Advertising  10:32 Category Insights Tool for Improved Brand Analytics  12:16 Marketplace Filters and Keyword Search Functionality  17:05 Niche Selection Tool  19:13 Market Trends for Mushroom Herbal Supplements  23:29 Market Trends with a Chart and Analyzer  25:30 Search to Purchase Ratio and Conversion Rate per Price Range  27:45 Search Purchase Ratio, Conversion Rate, Return Ratio, and Reason for Returns  32:25 Offer and Selection Metrics  36:28 ASINs and Product Popularity in the Light Therapy Products Category  38:30 Exploring the Benefits of Using the Product Research Tool  41:22 Conversation on Favorite Features of Performance Tracking  43:08 Incremental Digital  If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt  🦡 Resources & Links  Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/  Incrementum Digital’s Website and LinkedIn. https://incrementumdigital.com/ https://www.linkedin.com/company/incrementumdigital-com/  How Do I Increase My Amazon Market Share? [The PPC Den Podcast] https://youtu.be/JUgKne37OTc  How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? [The PPC Den Podcast] https://youtu.be/n2wY3FqzsN0  Why Amazon’s Search Query Performance Dashboard is Awesome [PPC Den Podcast] https://youtu.be/N1JIdcz4y94  How to Raise Lifetime Value with Market Basket Report [PPC Den Podcast Ep 65] https://youtu.be/n2eti8Av_w4  What Consumer Behavior Says About You: Amazon Brand Analytics [PPC Den Podcast Ep 66] https://youtu.be/xn-0hjlVdk0  🦡 Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Look through all our show notes: https://www.adbadger.com/podcast Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ -  Host and Executive Producer: Michael Erickson Facchin  Guest Co-Host: Mansour Norouzi of Incrementum Digital  Senior Producer: Nancy Lili Gonzalez  Video and Audio Editor: Pedro Moreno  Graphic Designer: Karolina Facchin  Podcast Coordinator: Myreen Garcia Sejalbo