59. Localization Teamwork and Global Content Strategy featuring Bruno Herrmann: Part I

This is a truly fascinating interview with industry expert Bruno Hermann. In fact, this interview was so great (and extensive) that it's been divided into two parts (this is part I). We discuss everything from forming localization teams, cost centers vs profit drivers, translator roles within global content teams, storytelling, the intersection of product, tech and content, and linguistic, cultural and functional requirements. This is a must-listen for anyone in the industry!