Influencer marketing: why it’s all about relations with Marina Garbuio (NEWBIE)

Expanding your audience reach with the right voice Influencer marketing. Even the mention of it gives me the heebeejeebees.Visions of hot 20-somethings lying in a cossie on a rock in Ibiza spring to mind.  Your product lying next to them on said rock. And oh the horror stories. Small business owners giving away oodles of product, and splashing the cash only to be ghosted.So how do you choose a trustworthy influencer? And how do you see genuine return on your investment? Today we’ll talk about the positives and the pitfalls of this relatively new form of advertising, and whether it really has legs for your business. Tune in to learn:  What influencer marketing is, and when it became a thing The positives of influencer marketing Which types of businesses can benefit from influencer marketing How to find the right fit for your business  How to approach an influencer the right way What kind of return on investment (ROI) you should expect from engaging an influencer What measures to have in place to ensure you don’t get burned  Marina’s top marketing tip Useful resources:  Tribe Group Social Blade Head to episode notes Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course Sign up for the Recipe for SEO Success Course