129: President of K-Swiss, Barney Waters on The Story Behind Gary Vee’s Shoe Deal & How To Break Through & Create Opportunities For Yourself

How did Gary Vaynerchuk get his own shoe? K-Swiss President, Barney Waters drops by the show to talk about that AND how you can create your own opportunity by doing a few specific things! This episode is packed with loads of motivational, practical, and educational content mixed with a ton of laughs and even better vibes! I feel fortunate to have Barney come and bestow his sneaker wisdom and business knowledge to you and all of us here at #TeamHoltz. I am very proud to bring this episode to you! Enjoy and let me know what you think! Subscribe to our email list here. Enjoyed this episode? Please leave a Review on iTunes here. Want to get more exposure and put your business in front of the right audience? Inquire to see how you can advertise your company on the show here. Watch our full video podcasts on YouTube here. Please also subscribe and click that bell to get notified! Connect with Barney on Instagram here. Show Notes 3:00 – Barney’s love for Bourbon 4:20 – The art of The DM 5:00 – Lazy selling 5:30 – Barney Waters on ClubHouse and lack of black representation in the sneaker field 6:40 – Crypto & NFT art 7:30 – Virgin Abloh & Gary Vaynerchuk talking about Crypto art 9:30 – How to protect the brand from vulnerability 10:00 – Importance of diversity in your company and brand 11:40 – Making sure your pool of talent is diverse and truthful 13:10 – Black podcast hosts in the media industry 14:30 – Shout out to Mrs. Holtz on the podcast research 15:45 – How to stand out and take a risk ( how to put yourself on the map ) 17:00 – How to give directional value and how the podcast works 18:00 – Why producing way more than you consume 19:00 – What is Barney Waters version of great marketing 21:50 – How Barney drops his pre-existing thoughts and how to keep up with the change 23:01 – What’s happening now and how to stay on top of that 25:00 – How to customize your pitch and land your dream job or career 26:20 – LIVE interview with Barney Waters 27:20 – How to play on the ego to get what you want 28:00 – The story behind Gary Vaynerchuk’s sneaker 29:15 – Why Barney decided to niche down to gain leverage on bigger brands like Nike, Adidas, and Reebok 30:30 – Pharel was the first pick for a sneaker that related to entrepreneurs 32:05 – Found me multiple ways of being different 32:30 – Be first or be the biggest 33:30 – How to differentiate yourself by being different 36:45 – The process from design to market 37:25 – How Barney classifies style and why he loves streetwear 39:30 – Why Barney had PTSD from 2020 40:25 – Barney gives Ryan a shout out on Ryan’s interview style 42:20 – Why Barney thinks podcasting and interviewing is tough 43:00 – Jordan Harbingers podcast research tips on #CeosWearSneakers 44:15 – Barney’s thoughts on working with YG 44:51 – Barney not listening to the album and doing research 46:50 –  Why barney deletes any message that starts with a sales pitch 48:00 – How to land big-name guests on your podcast 49:00 – Barney Waters inspiration behind Ceo’s wear sneakers and why he loves new media 51:00 – Why Barney created a podcast studio 51:50 – How to break through and create opportunities